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Porifyx

Dental Group: WordPress to Custom Website Migration

Moving a six-clinic dental group from a slow, plugin-heavy WordPress site to a custom design and platform, without losing search rankings.

Status
Concept
Technology
Laravel Tailwind CSS Search Console

porifyx.com/work/site-migration

  • Dental Group: WordPress to Custom Website Migration: Overview

    Overview

Walkthrough of approved screenshots. Scroll the strip below or use the arrows.

01 The problem

The group’s WordPress site had grown to 38 plugins, scored poorly on Core Web Vitals and broke after updates. Online booking was a contact form, and every clinic page looked different.

02 The approach

An inventory of every URL and its traffic, a custom design system, and a fast site with online booking against live clinic availability. Every old URL gets a mapped 301 redirect, metadata and structured data carry over, and rankings and Core Web Vitals are monitored through launch.

03 Objectives

  • Keep 100% of ranking URLs with mapped 301 redirects
  • Bring mobile Largest Contentful Paint under 2 seconds
  • Lift online bookings by 35% with live availability
  • Retire 38 plugins and their maintenance cost
  • Launch with zero downtime

04 Key features

  • Content and URL inventory
  • 301 redirect map
  • Custom design system
  • Online booking with live availability
  • Core Web Vitals monitoring
  • Structured data for clinics

05 Links and services

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